Let's take a brief look into PPC Marketing

While organic search traffic still accounts for around 66% of search engine use...

Another 33% of search users will take advantage of paid advertisements. Paid ads fall into a marketing category called “Pay Per Click” or PPC for short.

PPC advertising allows you to participate in an auction that lets you buy qualified visitors to your site from search engines or social networks. Hiring LGT Digital helps ensure that you maximise the ROI for every dollar spent on a click.

LGT Digital's recommended PPC advertising network.

What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

For businesses who would like to see the immediate results of Google presence, Google Ads is a popular option. Google Ads is also chosen by companies who want to take advantage of every area on Google possible.

2 Main Types Of Google Ads

Text Ads

Google's original ad offering, text ads sow up over and below the organic search. The aim of the game is to make sure the titles are as relevant to the search as possible.

Shopping Ads

Shopping ads may show up in a larger block to the right or in a single row under the text ads. Here we immediately showcase your product for it to lead to a direct purchase.

Steps Forward

An PPC Marketing strategy should be custom to each unique business and industry. In our initial free consults, our focus will be to deep dive into your business and truly understand how it works.

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