4.9

CASE STUDY

Blue Croc Rubbish Removal

4291% Revenue Growth

in 2021, compared to 2020

SERVICES USED

Media Buying, Brand Strategy, CRO

INDUSTRY

Rubbish Removal

648%

GROWTH YOY IN Q1 2022

111%

INCREASE IN AOV IN Q1 2022

248%

INCREASE IN TOTAL ORDERS IN Q1 2022

4.45

AVERAGE ROAS IN Q1 2022

4291%

INCREASE IN REVENUE

4523%

INCREASE IN ORDERS

$20

AVERAGE COST PER ACQUISITION

“Our company has grown exponentially based on the ads that LGT have run for us. Anyone that asks me about digital marketing, I send them to LGT every single time”

— HARRISON, BLUE CROC GROUP

Before working with LGT

Blue Croc has a unique product within the rubbish removal space, that they wanted to sell in an ecommerce way. As their product has both a buy now, pay later, and pay upfront service ROAS isn’t important to them, but Cost Per Acquisition is.

Blue Croc was self-managing their advertising prior to working with LGT Digital. Having begun running ads towards the end of 2019, and self-navigating through the peak of Covid 2020 Blue croc was unable to break through customers fears to scale their business and were averaging around 1-2k a month in revenue.

The Goal

To break through customers Covid 19 fears and generate customer acquisitions within their target KPI.

The Findings

LGT began working with Blue Croc in 2021, whilst Australia was still experiencing lockdown regulations.

 

  • Media buying strategy was suboptimal
  • Were not focussing on Google Ads
  • Had a high ATC drop off rate
  • Creatives didn’t focus on the features and benefits of their product
  • Creatives didn’t explore Covid safe procedures Blue Croc had implemented
  • Not enough creative testing on Facebook and Instagram
  • No consistent brand voice, or image across social media, ads, and website
  • Website navigation was causing too much friction between customers and their purchase journey
  • Website was outdated causing a high customer bounce rate
  • Had great Google reviews but their website didn’t display any social proof to help build trust for prospective customers

The Solution

  • Expanded Media Buying to Google
  • Created a solid funnel structure on Facebook and Instagram
  • Focused on creating brand awareness through video view campaigns and then re-targeting video viewers
  • Heavily focused on single USPs for creatives that were easy to digest at a glance
  • Created FAB focused images to stop the scroll, for example “Can hold up to 25 wheelie bins worth of rubbish”
  • Completely redesigned Blue Crocs website with CRO focus
  • Simplified website navigation to reduce friction during the customers purchase journey