CASE STUDY
Racecraft
648% Growth YOY!
From $25.6K in Q1 2021
to $191.6K in Q1 2022
SERVICES USED
Media Buying, Brand Strategy, CRO
INDUSTRY
Automotive
GROWTH YOY IN Q1 2022
INCREASE IN AOV IN Q1 2022
INCREASE IN TOTAL ORDERS IN Q1 2022
AVERAGE ROAS IN Q1 2022
“Some of the ideas that the guys have come up with, like that Tind er style creative for Facebook and Instagram, that’s something I never would have come up with on my own.
The main thing that I love about LGT is that family feel, when I speak with my team I don’t just feel like a number”
— GREGG, RACECRAFT
Before working with LGT
Racecraft was a relatively new brand when we started working with them, averaging around 5k a month in revenue.
The owner was self managing their media buying across Facebook and Instagram with little to not return on ad spend. Also their website hadn’t been updated in quite some time and the overall navigation was very confusing.
The Goal
To increase profit and
build the foundations
for Racecraft to become a 7 figure ecommerce
business in 2022
The Findings
After LGT conducted a complete audit of Racecraft business we understood the following things:
- Client was focused on single source media buying
- Media buying was focusing on advertising suboptimal products
- Facebook and Instagram ads didn’t have a good funnel structure
- Not enough creative testing on Facebook and Instagram
- No consistent brand voice, or image across social media, ads, and website
- AOV should have been higher considering Racecrafts average product RRP (this was largely due to the owner advertising suboptimal products)
- Website navigation was causing too much friction between customers and their purchase journey
- No upsell or cross-sell apps had been implemented
- Conversions increases during sales periods, but sale periods weren’t frequent, despite most products on their website constantly being discounted at different times
The Solution
- Expanded Media Buying to Google
- Created a solid funnel structure on Facebook and Instagram
- Shifted advertising focus towards optimal products with higher profit margins
- Explored different ad angles to find what worked best across different audiences
- Run numerous creative tests within winning audiences
- Completely redesigned Racecrafts website with CRO focus
- Simplified website navigation to reduce friction during the customers purchase journey
- Developed branding colours and branding guidelines to ensure consistency across all business assets
- Implemented upsell and cross-sell apps on the website
- Created sales calendar
- Executed a more sales driven strategy for the business’ overall model